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Channel: Marketing Archives - Ross Simmonds
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The Ultimate Guide to Marketing Your New iPhone App

There are more than 700,000 apps in the Apple App store and more than 200,000 specifically for the iPad. The competition is fierce and there is a lot of duplication in regards to the value...

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4 Ways to Create a Content Strategy You and Your Customers will Love

Content marketing may not be as difficult as physics or heart surgery but there is still certain layers of complexity that need to be considered. If you want your blog posts, infographics or videos to...

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Four Content Marketing Mistakes Even Experts Miss

Few would argue that content marketing changed digital marketing as a whole in the last couple years. In an industry that started with big box ads, search engine marketing and making sales on forums;...

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How to Convert Facebook Fans Into Customers

Generating a handful of likes on Facebook isn’t hard. It’s also not hard to create Facebook posts that go viral. Now, if you’re struggling with these first two tactics, there are a handful of posts...

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How a Geek used Board Games to understand Business Strategy

This is a guest post from my good friend, Jordy Fujiwara. Jordy is a social media strategist, data analytics geek and occasional creative working for a boutique agency in Toronto, Ontario. His latest...

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5 Killer Content Marketing Ideas for Enterprise Startups

You’ve heard the saying “content is king” and recognize how essential content marketing can be for you start up, so why don’t you use it? If you are like most startups, you probably have a few...

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5 Life and Business Lessons You Can Take from Don Draper

Don Draper is easily one of my favorite characters on “Mad Men.” As a self-described digital Mad Man, I take great pleasure in watching his character manoeuvre through a day of ideation and marketing....

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The Psychology of Facebook: Generating Likes and Shares

You already know that Facebook is an effective marketing channel and can drive meaningful results all the way to conversion. But that’s not enough to actually understand the core value in which you...

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Five Bullet Proof Ways to Increase Engagement on Twitter

Source: coffinspirex.tumblr.com You already know how important twitter is as it relates to business. I’m sure you’ve seen and heard about social selling and the opportunities that twitter can present...

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How to Effectively Use Content Marketing to Connect with Generation-Y

Getting Generation-Y to like your product or think you’re cool is almost as difficult as getting a kid to stay keep their composure in a toy store.  With millions of brands fighting for their...

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How to Dominate A Boring Industry with Content Marketing

It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content...

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How to Build a Stronger Connection with Your Blogging Audience

I was working with a client a few days ago and they expressed a challenge that businesses have been encountering since the industrial revolution. That is, the challenge of building long lasting and...

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What Smart Content Marketers Are Doing to Make Viral Content

Content that sparks emotion is the single biggest difference between content that gets shared and content that doesn’t. Every day there are thousands of photos, videos, blog posts and infographics...

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The Three Most Important Elements of a Long-Term Digital Strategy

It’s true, the idea of making a long-term digital strategy isn’t as popular as it should be. Over the past few years, businesses have gotten caught up in implementing quick and easy tactics instead of...

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Four Public Speaking Lessons From Watching Stand Up

I wasn’t always good at public speaking. I remember blowing one of my first presentations out of University at an event I was far from prepared for. It was a disaster but it was that moment I knew I...

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Four Successful Strategies to Generating More Retweets on Twitter

Sometimes people will favourite your tweets, other times they’ll reply and if you’re really lucky you might even land a retweet. While each of these interactions are great, the retweet often has more...

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Three Things that Make Your Brand Look Stupid on Facebook

There is no doubt that Facebook has changed a lot over the last 12 months. I remember the days when Facebook pages looked completely different from profiles and the idea of having a cover photo was...

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The Ultimate Content Marketing Guide for Instagram

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network from Twitter to Facebook. As the leader in image sharing apps, Instagram has become a household name...

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The 8 Commandments of Content Marketing

When I started working on Stand Out: The Content Marketing Guide for Entrepreneurs, I didn’t realize how many businesses were struggling with content marketing. As I researched for case studies and...

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11 Memorable Viral Facebook Posts (And Why They Worked)

If you’re looking for a series of viral Facebook posts shared by celebrities, you’re about to be disappointed. Celebs and memes aren’t exactly the type of posts I’m looking to discuss. This article is...

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